We started with a discovery session which involves getting everyone on the same page and evaluating exactly what the needs were for this project right from the start.
An empathy map was created based on research and knowledge about professional drivers. This allows us to understand Mittens’ audience and make a final product catered for them.
We created stylescapes to communicate what Mittens’ visual refresh direction can look like:
The first direction kept it simple, restrained and purpose-focused. The second was about creating a home-like feeling, almost like an oasis in the desert. The third direction drove inspiration from nostalgic, retro design elements and Oakley culture. Eventually, the first direction was picked.
While working on the design, we also created a sitemap in order to understand the structure of the website we were going to build.
This allowed us to work on the content management system (CMS) structure so the Mittens staff can refresh the website without coding.