We kicked off this project with a discovery session to better understand the vision, values, and day-to-day challenges of the foundation. Working remotely, we met online and used a visual whiteboarding tool to capture ideas in real time and get aligned on the top goals for the website redesign.
Working through a range of activities to get the core of the foundation’s values, we collaboratively identified the key brand attributes which would be a driving force for the look and feel of the new website.
From there, we created two rounds of Stylescapes to communicate the visual direction of the brand. After the first round of feedback, we quickly discovered that the focus of the project needed to shift from the foundation and its community to the story of Will and future generations of pilots.
This rapid design approach meant that we saved days or weeks of unnecessary work by identifying a needed change in the design very early in the creative process. With this course correction, we were able to establish a clear design direction that aligned with the brand and goals of the Pyro’s Wings foundation.
With strong leaning towards a patriotic theme, we moved forward to layout out the new home and internal pages. Taking both the existing copy from the previous website as well as adding additional content, we sought to craft a more rounded and motivational experience for the visitors of the site with a better flow between pages and clear calls to action for each of the different audiences of the site: scholarship candidates, trail run participants, and donors.
Finally, working in Webflow allowed us to quickly and flexibly respond to changes and requests during the development phase to include features to help participants navigate to the start of the trail run, display filterable race time results, and share information about related events not included in the original design.